Digital technology has completely altered the tourism field. Inspite of that, even so, only 25% of tourism firms invest in digital transformation, as if the choice-makers fall short to face this main obstacle.
Lately, Adyen, the payment system for numerous firms throughout the entire world, interviewed 454 choice-makers in the tourism field and 5950 buyers in twelve countries and the consequence is additional than worrying.
Faced with digital innovation, which is spreading like wildfire without the need of everything to prevent it, firms in the sector didn’t seem to be additional open to investing to carry out their digital transformation.
According to the study, only 25% of those people surveyed say they have put concrete digital transformation methods in area, a significantly worrying determine.
What is worse, only twelve% of firms in the sector take into account on their own to be at the forefront of digital technologies, whilst in the meantime Booking, Airbnb and even Google are investing billions in innovation and information collection.
The technology has matured and transformation can be finished at a reduced price tag. The most essential matter is not to do a one hundred eighty-diploma switch, but to carry out a multi-channel and contextual searching experience.
Faced with the obstacle of digital visibility, social networks stand for a great alternative, as with personalization, to make improvements to loyalty.