Strong Online Sales Boost Nike’s 1st-Quarter Results

Nike Inc. (NYSE:NKE) produced its outcomes for the first quarter of fiscal 2021 on Sept. 22 following the sector shut. The company’s earnings and profits topped expectations courtesy of advancement in the digital business.

Important metrics

The organization, which is recognized for its athletic footwear and clothing, posted earnings for every share of 95 cents in the first quarter, up from 86 cents for every share documented in the prior-year quarter. Revenue of $ten.fifty nine billion declined .six% on a year-above-year foundation. Analysts experienced predicted EPS of 47 cents on $nine.15 billion in profits.

In the course of the quarter, Nike’s gross margin dropped to forty four.eight%. A variety of aspects were responsible for reduced gross margin, like Covid-19 and increased source chain expenses, which was only partly offset by increased regular promoting selling prices.

At the conclude of the quarter, the organization experienced funds and funds equivalents and brief-phrase investments totalling $nine.5 billion.

Strong on the web revenue

On line revenue were up 82% in the documented quarter as the coronavirus pandemic and the ensuing shop closures speedily greater the rate of digital adoption. E-commerce revenue produced up 30% of the total quarterly profits. While the majority of the retailers are again open up, buyer site visitors hasn’t returned to the pre-Covid or year-ago concentrations. The company’s immediate-to-shopper business also surged twelve%.

“NIKE is recovering speedier based mostly on accelerating brand momentum and digital advancement, as properly as our relentless concentrate on normalizing market source and need,” Govt Vice President and CFO Matt Good friend said. “We proceed to travel financial investment in capabilities that will gasoline our shopper-led digital transformation, catalyzing long-phrase advancement and profitability for NIKE.”

To additional reinforce its on the web overall performance, the footwear and clothing big said it has been opening lesser-format retailers on a world-wide foundation exactly where the customers could pick up their on the web orders. In addition, the organization has been investing in its web-site, cell applications as properly as owned outlets offered that shoppers are keeping away from visiting office retailers and browsing malls.

By geography

Sales were down two% to $4.23 billion in North The usa, even though revenue in China were up six%. Sales in the Europe, Center East and Africa (EMEA) location rose a bit all through the quarter, even though the Asia Pacific/Latin The usa (APLA) location witnessed revenue declines of eighteen%.

In China, 100% of the retailers are operational as the location has recovered following the original outbreak. Approximately all the Nike-owned retailers are again open up in North The usa and EMEA much too, even though around ninety% are open up in APLA.


For whole-year fiscal 2021, Nike predicts profits advancement to be in the higher one digits to lower double digits assortment.

Disclosure: I do not hold any positions in the stocks pointed out.

Study more below:

Not a Quality Member of GuruFocus? Sign up for a absolutely free seven-working day demo below.

About the creator:

Mayank Marwah

A seasoned writer with eager interest in the automotive, engineering, telecommunication, retail and aerospace sectors.

Next Post

Marketing a Gaming App - Think with Google

As gaming continues to improve, so do the thoughts we get from app entrepreneurs about how best to travel video game installs. To unpack that concern, we took a significant action again to initial understand the motivations driving gaming. Then we seemed at genuine gaming app advert campaigns, for Universal […]