Sheboygan native helps Manitowoc Minute Charlie Berens keep ‘er movin’

Manitowoc Minute Elves on the Shelf promo featuring Dante Williams (left) and Charlie Berens.

SHEBOYGAN – Dante Williams remembers vividly the 1st time he identified as in to get the job done “sick.”

This is the tale about how a 2020 Lakeland College graduate landed a full-time work operating for one of the most popular comedians in the state.

“I’m executing one thing I hardly ever would have imagined in my wildest dreams,” claimed Williams, vice president of merchandising for Cripes Inc., the business designed by comedian, New York Times very best-marketing writer and Emmy-Award profitable journalist Charlie Berens, the expertise driving the wildly well-known “Manitowoc Moment.”

Williams’ “sick” working day took place in 2019 on a Packers Sunday, and it led to a location in a suite at Lambeau Field that involved, among other folks, Berens. The two obtained to conversing, and Williams, even now a scholar at Lakeland, pounced when Berens described he was looking for a person to sell his goods at demonstrates. Williams’ initial clearly show helping Berens was at UW-Whitewater, the to start with stop in what’s turn out to be a whirlwind tour of the United States.

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