Even in advance of the pandemic, the financial services marketplace was grappling with “disruptor” models — digitally native challengers that produce progressive experiences throughout solutions and solutions to make customers’ financial services easier. They supply solutions and options that surpass consumers’ anticipations, like personalization or seamless integration with other accounts and solutions. With their dedication to assembly consumer wants, they’re elevating consumers’ anticipations of banking institutions, insurers, and payment companies entirely and, finally, switching what it means to be a reliable economic service brand name. As the uncertainty of COVID-19 wears on, the phase is set for a dramatic acceleration of these developments.
CMO insights on pandemic challenges
Tue Oct 6 , 2020
Be prepared to guide with consumer insights Tax Working day in the U.S. just about every April was a certainty until COVID-19 hit. With tax year prolonged by means of July, the Intuit team necessary to adjust its whole approach. Suddenly, buyers were being searching for answers for a assortment […]