Uncertainty has been one particular of the defining features of 2020 for individuals and corporations alike. With coronavirus conditions soaring again throughout significantly of the globe and political uncertainty in the U.S., manufacturers are once again inquiring by themselves how to be completely ready for unforeseen conditions and shifting shopper sentiment.
Despite the U.S. election outcome acquiring been made a decision, there is skepticism with regards to the end result. But that skepticism existed even in advance of Election Working day. In accordance to a the latest YouGov poll, 47% of folks did not consider the election would be “fair and honest,” and 50% considered individuals would disagree on who was legitimately elected.
Elevated information coverage, polarized social conversation, and potential social unrest is the actuality we want to now navigate. The options a organization can make under these situation need to be finished in a very careful and tailored manner, using risk tolerance and other vital components into account. Need to you length from, or lean into, political discussions? Long term-imagining approaches can support marketers chart the path forward and make well balanced selections consistent with their brand name values.
At GroupM, we’ve been arranging and preparing with our purchasers for this period of uncertainty. Here’s our road map.