Are Travel Agents Still a Thing?


Like buggy motorists and LaserDisc participant repairpeople, the journey agent profession seems like it really should be out of date. Following all, Expedia has been all over so lengthy it can lawfully purchase alcoholic beverages. Amongst Kayak and Google and TripAdvisor, is there still a area for human travel bookers? Definitely, says Sheri Smith of Seattle’s Elizabeth Holmes Vacation (no, not that 1).

Smith has been at Elizabeth Holmes for almost 20 many years, but in the business for far more than a ten years longer. The important to her success—to any vacation agent’s good results in the age of issue-and-simply click reserving engines—is specialized niche understanding and upgraded expert services the longtime Seattle agency specializes in European excursions. The important: not buying a hotel or tour guideline sight unseen, even in rural Italy or downtown Cairo.

“We’ve vetted them,” she says of the in-nation partners she works by using. “We know that they are going to be financially seem, we have self confidence of them using treatment of our consumers.” But she notes that journey brokers offer you additional than a excellent regular in the pandemic age. Smith remembers a customer touring in the Middle East over Christmas 2021 on their remaining prevent in Jordan, one particular baby tested positive for Covid. Unbiased travelers would have been “set into the authorities Covid lodge, which is not best.” Smith helped the neighborhood tour operator vouch for the family, enabling them to experience out their quarantine in their 4-and-a-half star luxurious resort.

But even even though getting Covid overseas continues to be somewhat rare—Smith can think of only two clientele from the complete company who experienced it—the pandemic has wreaked havoc across the business. Cancellation policies differ by airline, and even flyers on the specific very same flight have varying ability to rebook depending on accurately how their ticket was issued. Smith can rattle off which codeshare partner will give the most versatility in the situation of, say, ballooning Covid surges. She even knows which of the two daily flights from Seattle to London is extra probably to be cancelled by the airline.

Smith admits that she will get some surprised responses when she shares her career: “We are here, there is even now rather a few of us!” The American Culture of Vacation Advisors estimates nearly 3,000 individuals in Washington on your own work in the subject, with agents processing 155 million outings nationwide in 2015. (The firm renamed from their original 1931 moniker, American Steamship and Tourist Brokers Affiliation, someday following steamships ceased to represent the peak of luxurious.) Today agents are less possible to be compensated a commission by an airline mostly they incorporate a company or setting up fee with their perform.

Nevertheless, the existence of agents would not suggest that even Smith suggests them for every single weekend jaunt. “Anyone can stage and click on for Vegas,” she claims. “I would pretty much usually convey to you to issue and click for Vegas.” Worldwide journey, she states, still will come with the kind of unknowns that her profession is uniquely positioned to handle. “Anybody can hang a shingle on the world-wide-web, and you can give anybody hundreds of dollars. Do you know who you might be giving it to?”

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