A guide to media and digital marketing

Discover from Google’s possess marketing industry experts precisely how they construct strategies that properly reach just about every marketing goal. This guide presents you an inside look at how the Media Lab group, which manages the media approach for all of Google’s advertising strategies, receives it done. The media tutorial breaks down the team’s strategy into three steps, sharing precisely which Google ads products and solutions the team utilizes — and in what order — to drive awareness, direct generation, on line sales, offline product sales, and app installs.